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- A lesson in TikTok crisis comms, the sandy shores of Waikīkī come to Freshwater
A lesson in TikTok crisis comms, the sandy shores of Waikīkī come to Freshwater
+ our very own Rebecca Jarvie-Gibbs is nominated for B&T’s Women In Media Awards
Welcome back to our fortnightly newsletter. An exploration of our inspirations, strategic directions and the initiatives we are championing in culture.
Crisis Comms in the Viral Age
Aussie skincare startup tbh skincare has been a hot topic this week after posting a TikTok following a trend where people chant in a circle, describing their personal characteristics and outfits. The clip went viral for the wrong reasons, and the backlash was intense.
What followed was an example of fast, strategic social media crisis comms, counteracting the unfounded vitriol with the brand’s sense of humour. In a second TikTok, the same employees chanted hate comments left on the post and the brand released the “Gen Z boss and a mini” kit (in reference to the original video). Founder Rachael Wilde also hit back on social media and in the press, denouncing the sexism in the social media commentary and death threats towards her staff.
By quickly addressing the hateful commentary with humour and transparency, supporting their team, denouncing the negative reactions, and turning the situation into a marketing opportunity, tbh skincare has shown how other brands can turn a potentially damaging event into a positive engagement, demonstrating strong leadership and resonating with their audience.
Is TikTok worth the risk for brands? |
 | Say Aloha Freshie to this Hawaiian Lūʻau The sandy shores of Waikīkī come to Freshwater, 2-4 August. Featuring the very best of Hawaiian food, drinks, music, and entertainment, Aloha Freshie celebrates the special link between twin towns of Waikīkī and Freshwater. Highlights include Pilu’s take on Waikiki’s famous Giovanni’s Shrimp Truck, Mrs Jones The Baker’s malasadas, and Harbord Hotel’s poke bowls and pork rolls. |
 | Step Into Dracula’s Lair Sydney Theatre Company’s first cine-theatre triumph, The Picture of Dorian Gray, transferred to the West End and earned Sarah Snook (Succession) an Olivier Award. Now, the finale in STC’s trailblazing cine-theatre trilogy sees Zahra Newman sink her teeth into Dracula, portraying all of the characters in this ambitious mash-up of live theatre and film. Check it out at the Roslyn Packer Theatre until August 4. |
More in Culture
Absolut Vodka Unveils Exclusive Warhol Bottle to Celebrate Rediscovered Painting | Binge unveils FIERY ‘House of the Dragon’ hot sauce | Taco Bell is opening an ‘early retirement community’ for people of all ages | All sausage? This is how you might still get to the sold-out Hamburg Swift concert | Coca-Cola just designed special ‘hugging’ cans for the Paris Olympics | NASA beams Missy Elliott song to Venus
B&T Women In Media Awards
We’re incredibly proud of Rebecca Jarvie-Gibbs, our Co-Founder and Managing Director, for being nominated in the Public Relations category in this year’s B&T’s Women In Media Awards.
These awards celebrate exceptional women who have achieved remarkable success in their professional fields and those who mentor and support others. Rebecca exemplifies this day in and day out. Rebecca is featured alongside a formidable list of powerhouses in the industry, including this week’s Culture Diet guest, Nicole Jauncey. A big congratulations to all the nominees!
 | Nicole Jauncey, Co-Founder of ABEL I’m Nic, Co-Founder of ABEL and Co-Creator of two toddler ratbags. People and connections are what shape me; I love hearing different perspectives and understanding what makes people tick. From a work POV, it pushes my conceptual thinking to challenge the norm and it also aids me in leading a team of very different creative minds. |
A Ritual That Resonates: Before I get ‘woken up’ I read After School by Casey Lewis, just so I can feel like a ‘cool’ 22 year old girlie again. Then on my drive into the office I immerse myself in the latest Diary of a CEO ep. Two very different culture dip rituals that start my day off right. Culture that moves you: I love to read. I was a little late to the party on this one, but have just finished ‘A Little Life’ by Hanya Yanagihara. This book touched me deeply in a very confronting way - but there is also so much beauty in it. | Undiscovered Gems: I recently commissioned a painting from Emily Handlin. Not only is Em an incredible artist, I also have so much respect for her for leaving her high-flying 9-5 job in pursuit of more creativity and balance. CHECK HER OUT! |
What topic do you most want to read about in ETC? |
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