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- Shrek raves, a food mashup craze + more
Shrek raves, a food mashup craze + more
Welcome back to our fortnightly newsletter. An exploration of our inspirations, strategic directions and the initiatives we are championing in culture.
Gen Z Are Embracing Radical Newness
Shrek raves and medieval festivals? Welcome to radical newness - Gen Z’s obsession with experiencing novel and divergent experiences. An opportunity to let their hair down, express their true selves and partake in a little fantasy, young people are deliberately seeking out clashes of culture that would perturb older generations. Stemming from a desire to venture into new cultural territory, brands can authentically appeal to Gen Z by throwing out the tastes of old and embracing the unexpected.
POLL: Do you feel like you understand Gen Z’s wants and needs? |
More in Culture
Are chef residencies the cure to our stale fine dining culture? | On average, Brits have splashed out £287 on their fandom in the past year | France introduces baguette-scented stamps ahead of the Paris Olympics | You can now hire out abandoned London Tube stations for your next party
 | A Lit-Up Train Pumping Out a Techno Soundtrack Is Riding Sydney's Rails An Australian first railway experience is hitting Sydney’s tracks! Tekno Train - with music from dance music vet Paul Mac - is a 60 minute trip filled with lighting and music that changes to match the train's speed and the landscape outside, running until June 15 for Vivid. [Read More] |
 | Rising Takes Over Melbourne In June With 651 artists celebrating contemporary creativity of all kinds, Rising highlights include Day Tripper (an eight hour day party), indie pop darling Sky Ferreria returning to Australia for the first time since 2015, the three-act theatre epic Counting and Cracking, and The Blak Infinite (a constellation of First Nations art and stories in Fed Square). [Read More] |
More Brands in Culture
From Sour Patch Kids Oreos to Pepsi Maple Syrup, why are so many wacky food mashups taking over store shelves? | Ikea launches special 'cat-alogue' and 'dog-alogue' to help pets find a home | Cheez-It’s Retro Diner in the Catskills Serves Cheesy Shakes, Burgers, and Biscuits | Twisties introduces cursed new chicken and cheese Chickeese flavour | Free Dolly Parton doughnuts at Krispy Kreme for those who dress the part or sing her music | Bark Air, a new airline designed just for dogs and owners, takes off
Diageo World Class Bartender of the Year Australia Crowns New Winner!
Jake Down from Sydney's Pleasure Club has been crowned Diageo's 2024 World Class Bartender of the Year. Now in its 15th year, Diageo World Class held its finals in Sydney on Monday night, bringing together six of the nation's best bartenders from the most loved bars across the country.
World Class’ global platform has been instrumental in transforming fine drinking and cocktail culture around the world. The vision is to not only nurture trailblazing bartending talent and foster a global sense of community, but to inspire people to care about what, where and how they drink.
From Broadsheet, ABC Breakfast Sydney and Time Out to Daily Telegraph and Concrete Playground, we made sure that it was the news to read about this week.
 | Chris Lee, Brand Manager at QT Hotels & Resorts I’m lucky enough to wake up as Brand Manager of QT Hotels & Resorts. A Kiwi gal who has called Sydney home for the past five years (DNSW, your biggest ambassador right here) in order to pursue my career in the wonderful and wild world of hotels and hospitality. From PR to partnerships, copy to creative, it all comes together to curate culture. |
When the OOO is on, I’m off… plugged into a podcast, sipping on my signature soy capp with cinnamon, or wet martini with a lemon twist with my pals (often all three on the weekend). A Ritual That Resonates: On my way to have my ass kicked at Hustle Boxing, I listen to The Morning Shift. I’m in stitches on the daily as three hilarious dudes yarn about their lives, news, culture with a vulnerability which is to be admired. It’s real talk (and real funny). Culture that moves you: My Spotify daylist. Nothing quite takes you back to a memory like music. Today, my daylist took me back to rowdy Friday night as my housemates and I pilfered the wine rack and sang karaoke on YouTube. | Undiscovered Gems: Meeting my new mate, Mikey Freedom. I caught up with him for an upcoming collaboration between QT and Campari, as we’re working together on creative for our Good Food Event: 1800 Lasagne x Gowings. It was pure joy hearing his story, process and how it’s going to translate to magic between three brands who put art, music and pasta on the pedestal it deserves. A Cultural Experience: Hubert’s, every single time. The service, the music, the duck parfait. It’s becoming quite the birthday ritual for me, and I couldn’t be happier. |
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